This strikes the Rat and Mouse as a good idea. Property search and valuation website Zoopla is introducing purple plaques for properties with a celebrity connection (unlike the blue plaques, the celebrity can still be drawing breath). Former homes of David Cameron, Gary Barlow, Liz Hurley, Lewis Hamilton and Chris Evans are among the properties already honoured, with more to come. At first, we thought the plaques were going to be virtual-only. But, no. They appear to be actual physical objects you can claim from the website if you own a home with celebrity connections. Is it shallow? Of course. Will it drive visitors to Zoopla? You bet. (Not sure I'd want one on my house, though.) More here.

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