Phil Spencer appears to not only have blown a deer away but blasted a great hole in his own popularity by appearing on a web-based TV channel shooting a deer. Animal welfare charities have been quick to come out and condemn the film. The pick of the bunch? Elisa Allen, from PETA:

Anyone who can describe a blood sport as a “passion” and boast of a long-held ambition to stalk and kill defenceless animals should undergo a psychiatric evaluation to see if his or her mirror neuron, the one that allows a person to experience empathy, is underdeveloped.

Spencer makes an impassioned defence... he comes from farming stock, has been blasting away things that move all his life, 100,000 deer are culled out of necessity every year and at least he's not an estate agent. (Okay, I made the last one up.) Next week: Kirstie Allsopp makes a necklace from kittens' teeth.

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