I only didn't mention Private Finance's Melanie Bien by name in the title because it seemed unfair to suggest this was a two-sided hemline spat, and thus give the impression that two professional women were spatting over clothes when the subject should have been mortgages. The spat was pretty one-sided. This is how Bien began her day:

The show was BBC Breakfast. And Allsopp was watching:

Unfortunate. And the curse of new media... the ease with which it's possible to throw personal comments into the digital soup and forget they're likely to reemerge on somebody's spoon:

By mid-day, #hemlinegate wasn't trending, but it did have a couple of mentions:

But now - it's made the mortgage news. All-in-all, not Kirstie's finest hour. #hardtotakeherseriously

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