Here's a new Twitter account demonstrating the dangerous negative power of anonymous online micro-blogging. @hatefoxtons began tweeting a few days ago, and is already stirring up the kind of negative commentary no brand needs. Ignoring, for the time being, whether Foxtons deserves to be singled out like this, it's a good demonstration of how anonymity, unaccountability and the power of reach can spell trouble for a brand.

[via Michael Day]

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