Property listings portal Zoopla has announced new partnerships with eBay and Gumtree. The deal, they say, is exclusive, and will include, on eBay, all the latest sale and rental properties, while the Gumtree deal will be limited to properties that are for sale. The listings will be featured in special "channels", which will direct enquiries to agents via branded emails or redirect numbers (in the same way the portal operates elsewhere). It's innovative and shows willing, but I'm not convinced the claim the deals will give Zoopla agents "the opportunity of being seen by over 73% of all UK website users monthly, a far higher figure than any other portal" is meaningful. Unless you consider someone bidding for vintage sunglasses or Pokemon cards who stumbles across a property listing a useful lead; or that there are Internet users who know how to access eBay, but not Rightmove, Primelocation or Zoopla. There's a matter of profile, too. Will owners of more expensive properties welcome a Gumtree listing?
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