The long-awaited, much-discussed, widely-feared Google Maps-integrated property search service launched, with zero fanfare, this morning, catching pretty much everyone by surprise. Not really aimed at private sellers, but agents and pre-existing portals with their own linked-up websites, it's already fairly well populated, although - with the bigger portals staying away - it's hard to see how it could be a first port-of-call for a homebuyer. It's a game, now, of data v exposure. Rightmove, Primelocation & co will know that it's all about the data. Google will argue it's all about the exposure, and when it comes to search, Google's king. Here's the Google page. If you want to give it a whirl, go to Google Maps and type in "property" plus a location.

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