The new, cut-price estate agenting deal offered by Spicerhaart and Tesco has been creating waves within the industry, but Bushells boss, Eric Walker, quoted in Estate Agent Today, urges his colleagues to stay cool. The good guys, apparently, will win through in the end.

“So, sellers have a choice: iSold value a house at £350,000 and charge less commission than a Tesco value pizza, plus double Clubcard points, or Foxtons promise you £400,000 and enough waiting buyers to fill Wembley, all of whom they will accompany in their annoying little Minis and browbeat into submission. Not a tough call, really."

Hang on... your point is? And what about Bushells? Why use a different agency as an example?

Finally, he doesn't hold back on what he thinks of Spicerhaart.

Let Tesco join the market. And let Spiceraart support them, thus admitting their own business is a sham as they have produced a cheaper alternative which denigrates agents’ fees.

Before you take this too seriously, remember it wasn't too long ago that the Spicerhaart boss wasn't holding back on what he thought of Tesco.

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