I don't know where to begin. If you were going to sell a giant communications company the rights to name your family home for 12 months, how much would you ask for? If - like the snows - you'd be happy with, ahem, £250, please get in touch, because I've every confidence you and I could do business. Astonishingly:

A FAMILY are [sic] cashing in on their house - by officially calling it TalkTalk Towers. Elaine and Darren Snow are being paid £250 to give the phone company "naming rights" to their home for a year.

The company's apparently looking for 50 more properties.

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