Just over 1,000 adults were given the example of a chocolate bar that was priced at £1.99 for one, but £3.45 for two. Some 87% of those asked were unable to work out how big the saving on two bars would be, the campaign organisers said.
The Government's Learning & Skill Council will be visiting various Sainsbury's stores this week, labeling shoppers' arses and elbows.
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