From the Winter 2009 London Residential Review:
The slightly clichéd assumption made by estate agents is that a weak market leads to a "flight to quality" as purchasers concentrate on "best in class" properties that are likely to retain their value. Conversations with investors and more market savvy purchasers at thee current time reveals [sic] that the market downturn is providing them with opportunities to buy into future growth areas.
Where?! Where?!
The document namechecks Fitzrovia (not just Fitzroy Square, but "more peripheral" locations), Bloomsbury (when Kings Cross eventually pulls its pants up), Paddington ("properties on a par with Notting Hill") and the South Bank.
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