If the plan was to create some attention, it worked... this story's creating some headlines this morning. A GfK document is claiming that almost four million UK homeowners (one-in- are in negative equity. That's a figure way in excess of, in fact, pretty much double, any previous estimate, and it's twice the negative equity peak of the 90s crisis. Does the figure hold water? According to this, it's derived from interviews with 60,000 respondents. I don't know enough about the data business to judge whether that's a large enough sample (there are approximately 12m mortgage payers in the UK) but I do know that - given we're only in the early stages of a national job loss cycle - it's potentially very worrying.

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