When Look4AProperty launched, it launched with the slogan "The UK's Number One Property Search Website". Two years later, it promised to spend £40m on TV advertising. Remember? Now, it's the slightly less chippy "The UK's Property Search Website" (TM, no less), but it's just sold a 25% stake to Dragons' Den star and shrewd operator James Caan. After four years of offering agents for free what Rightmove et al charge for (and banging its head against the undisputed established-brand advantage of the market leaders), it still must believe it has something to offer, above and beyond what the National Association of Estate Agents can offer with its own free service.

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