Completingchain.com encourages multiple estate agents to bring together buyers and sellers to form links in a chain that will be sustained and nurtured by everybody involved. Assuming (correctly) that it’s often the very bottom of the chain that causes its demise, the system will make life easier for credit-limited first-time buyers by encouraging everybody further up to discount a little to help subsidise that first-rung purchase. The higher up the chain, the less (proportionally) it will cost to keep things moving. The longer the chain, the more the burden’s shared. It’s clever, but it will depend on agents signing up.
Our publisher, on some ingenious chain management systems, in his weekly guest column for Citywire.
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