Recently news of a property portal launch, scheduled for autumn and masterminded by none other than the National Association of Estate Agents, has not only dented Rightmove’s share price but the confidence of an entire sector. But with Web 2.0 technology cheap and the Google-mapping experience tested on numerous other property search sites, wasn’t something like this inevitable? Weren’t our wily estate agents always going to opt for their own, free solution rather than pay for somebody else’s?

Our publisher, on Rightmove, the National Association of Estate Agents, and the rest of the competition for clicks, in his weekly guest column, over at Citywire.

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