Bake bread, said the Traditionalists. The aroma of warm dough will subconsciously remind them that this is a home, not just a house, and homes sell at a premium. The Developers advised neutral colours; a blank canvas on which a buyer could paint their own picture, because there's nothing more disastrous than trying to impose your taste on somebody else. The Theatricals disagreed. The fine art of home staging demanded character, darling; you should see your house as a theatre set, where a supreme lifestyle performance will so move the audience they'll turn immediately to the agent and make an extravagant offer. They were, back then, all correct. In a frenzied bull market, you could hang a portrait of Hitler above the fireplace and - if the property were in the right location and south-facing - you'd get an offer.

Our publisher tackles the fine art of selling a home in a bear market, in his weekly guest column for Citywire, here.

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