And I thought I was the only person in the world to have noticed this extraordinarily undignified piece of marketing. In fact - I was so taken aback by its pure shamelessness, I couldn't help a sneaky, astonished admiration for the blush-free PR:

Over at the Guardian, Marina Hyde had no such admiration:

Just occasionally, one receives a press release that contrives to distill everything one hates about a certain stratum of "public life" into a single document.

Marina's goat was so thoroughly got, she dialed the PR agency concerned...

... to congratulate them on perhaps the most witless and inaccurate example of the genre this week. "Thank you," says the woman who answers the phone, and who is clearly unfamiliar with the words witless and inaccurate. "I meant to call anyway," she continues chirpily.

Youch!

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