An odd time to launch an estate agency, you might think, but Simplyzigzag ("The People's Estate Agent") is a new and ambitious name combining DIY homesales with an online estate agency model. So which is it? Is it a DIY sales site or an estate agency? You decide. For £50, you get a three-month listing with five images, plus password protected access. For £500, Simplyzigzag act as a full agent, handling enquiries, organising viewings, and - most importantly - earning access to a number of portals that cater to agents-only, including Rightmove and PropertyFinder. For £1,500, your property's featured on the homepage, you get a dedicated account manager who'll oversee the entire process, from offer to closure, to liaising with the solicitor. Like other flat-fee agencies, they point out the money to be saved over the more conventional commission model. It's perhaps a more convincing argument at a time when property's selling easily. Right now, no-sale-no-fee might be more attractive than a £1,500 speculative punt. But £500 to put a property on Rightmove and PropertyFinder seems like a decent deal.

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