Hamptons complained to the Advertising Standards Authority about a Savills ad in which Savills claimed to show a significant lead over its rivals defined by number of offices and number of visits to its website. Hamptons suggested the numbers were awry and that Savills had deliberately left off Foxtons. According to this, Savills have come away unscathed, having defended their numbers to the satisfaction of the ASA. Is the current market notching up the tension among agents?
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