That was fun. I thought Mike Carter and Mark Hopwood - while approaching the subject in very different ways - both spoke eloquently about what Web2.0 is and the opportunities and risks it presents for the property industry, and I enjoyed Andy Etches' robust case for a skilled, value-driven online agency business that can thrive alongside the the more traditional high street names. I have to admit... I'd been a little nervous about the event. I make very few public appearances... I normally send a stunt double. But with such a friendly and interesting panel, skillful chairperson and informed and eloquent crowd, I'm really glad I didn't miss this. Thanks to Zoomf for the invitation, and to any Rat and Mouse readers who showed up... and particularly those who came over and said "hello".

The gentleman from Knight Frank made an interesting and very valid point about the difficulty persuading the old guard running a 150 year old company that a corporate blog might be safe, never-mind desirable or useful. That's simply never going to be easy. But the reality is that it's probably not a question about blogging, Web2.0 or new media. It's a question about leadership and business culture, and it could apply to almost anything, from technology to dress-code. In any case blogging isn't new. And if the word itself is a problem, approach it as a company journal. If the Wokingham Conservatives are doing it...

If anybody wants to keep the conversation going, or for advice about blogging software/tools, feel free to comment or email.

Technorati Tags: blogging, property, real estate, Web, Web2, web2.0