It's called IdealHome.tv, and it cleverly turns you existing particulars (floorplan, photos etc) into something that looks kind of like a movie. There are three options. A standard movie costs £99, and will give you two minutes of panning and transitions through 15 photographs, plus subtitles. Two hundred and fifty pounds buys the plus movie, adding script, voiceover and music. Add another £100 for the premier service, and your estate agent's looking at a branded player, floor plans, scene selection, maps and a rub-down with finely fragranced oils. It's an interesting technology. Whether it sells houses, I don't know... but it certainly gives the impression of movie-particulars (all externals shot on a very still day) without the crew turning up. There are examples on the website. See what you think.

Technorati Tags: property, property TV, real estate, Web, Web2, web2.0