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Old tech/new tech real estate agent battle in the US

20070516Cbs
Here's an interesting segment on CBS's 60 Minutes about Internet estate agents Redfin and their battle with the conventional real estate agent lobby, which appears to be doing everything its power to shut them down. "Real estate is, for sure, the most screwed up industry in America," says Redfin's CEO. In the States, agents take a giant 6% commission. Redfin takes 3%, and gives two-thirds of that back to the buyer. But - later in the segment - we go on the road with one of those critical 6%ers... an agent from Remax. And, geez, does she work for her money... cleaning and preparing and staging the houses, personally leafletting the neighbourhood with individual ads for each new property she takes on. She's like Annette Bening in American Beauty. It's an interesting little film. Watch it here.

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Any idea when this segment originally aired?

Posted by havensofmanhattan at June 13, 2007 3:07 PM

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Sorry - I really don't know. But you could try the Redfin blog... here:

http://sfbay.redfin.com/blog/

Posted by Ben at June 13, 2007 7:17 PM

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Unfortunately, the National Association of Realtors was not interviewed at length for this story and they were very unhappy with the relatively one-sided version that appeared on Sixty Minutes. As a former lawyer, I can tell you that as a realtor, I've never worked harder. I thought I put in a lot of time as an attorney, but I had no idea. The concept of a free weekend is practically a myth. I have had exactly TWO weekends off this year and it is mid-June. Does this mean I take off two days during the week - NO! I work six to seven days a week and usually a ten to fifteen hour day - my average is about 12 hours. No joke.

I can't tell you how many clients I have worked with this year alone who have yet to buy anything. In fact, I've worked with clients for up to 18 months, putting in literally hundreds and hundreds of hours with them, and never had them make a purchase because their situation changed. Realtors put hours and hours into many clients who never buy anything so we have to make a decent commission on the clients who do. In addition, we list many homes that never sell, but yet we expend time and marketing costs on those properties. Thus, we need to earn 3% on those sales that we do make.

The problem with Redfin is that they expect listing agents to show their properties to prospective buyers for them - Redfin wants the listing agent to do their job for them. That's why there is so much resistance again them. It is the buyer's agents' job to show properties to prospective buyers. If the listing agent has to do the buyer's agents' job, then the listing agent should be entitled to both sides of the compensation. Redfin does nothing but writes contracts - big deal. Frankly, I don't know how any realtor can even recommend a price on a property they've never even seen. They certainly can't accurately counsel their client on what to offer on the property since they have no first hand knowledge of the condition of the property, condition of the immediate neighborhood, etc. In addition, Redfin is unable to help clients unfamiliar with the area locate the right community for their needs.

As a realtor, I act in so many capacities, helping my clients choose from hundreds of communities to pick the one that best suits their needs and lifestyles. I help them analyze what they truly want out of a community, how close they want to be to their jobs, what schools they want their children to attend, how close they want to be to beaches, golf courses and/and shopping. There are dozens and dozens of things every buyer needs to consider and I try to make sure that all these issues are addressed before they make a purchase so that they are truly happy with the purchase that they make and have no regrets later. I'm part lawyer, negotiator, relationship counselor, activities director, investment advisor, repair coordinator, travel agent, ms fix-it, organizer, etc. I have arranged for repairs to be made to my clients homes months after they have moved in and helped them settle everything from tax issues to deed issues to unpaid HOA fee issues even years after their purchase. My clients will tell you that they firmly believe that I earn my money. The referrals they send me tell me that - along with the thank you letters, gifts and wonderful emails that I receive from them.

Please know that I'm not complaining. I love doing this work and I'd never go back to law as long as I can continue to practice real estate. There is nothing better than helping someone buy the home that they will raise their children in or spend their retirement in. There is even a certain joy in helping my clients with their investments because those investments eventually translate into a lifetime of security for my clients and I was able to help make that happen for them.

It is a privilege to do what I do and it is a shame that companies like Redfin try to discount the enormity and responsibility of what a REALTOR does and is supposed to do for their clients.

http://www.CristyCarrington.com

Posted by Cristy at June 13, 2007 7:46 PM

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Hi, do you think that Floor Plans help sell Properties? Maybe online?
Thanks
Love the post by the way


http://www.makingplans.com

Posted by eGlenn at October 23, 2007 9:04 PM

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Our website is designed to save time and energy with viewings, as all of our properties feature comprehensive property details and documentation to include Schedule of Accommodation, Title Plan, Lease, Tenancy Agreements, Contracts of Sale, Schedules of Tenancy, Projections, Appraisals, Floor Plans, Local Authority Searches, Soil Surveys, Structural Reports, Title Deeds, Planning Documentation as well as professional photographs and maps.

http://www.paramount-properties.co.uk

Posted by West Hampstead Estate Agents at November 4, 2007 11:17 PM

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I have worked more hours in real estate than in my other career and make less money. My cut of 3% sounds like a lot, but after my broker's cut and income taxes, there really isn't much left. If I sell a $250,000 house, I take home $3150 and I haven't even factored my cost of doing business in yet. After my cost of doing business, I then need to pay my personal bills. In order to be comfortable I need a minimum of two transactions like this each month and that isn't easy for many real estate agents to do. Getting the picture yet?

http://www.austinrealestateguy.com

Posted by Sam Chapman at June 13, 2008 9:17 PM

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Real Estate business is really very hard. Searching new lands is really an exhausting timestaking work. It becomes really fruitful after the search has gained great results and even better when that property gets sold at a very good price. There are people that work on selling real estates as a part-time business.

Posted by john beck property vault at January 14, 2009 6:12 AM

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Things are totally different here in the UK to the USA. However, estate agents tend to have a hard time whatever they do. Estate agents in the UK tend to charge between 1 and 2% of the sale price agread. Now I personally do not think that 1-2% is unreasonable. If I wanted to sell one of my properties then I would not have the time to market the property and show potential buyers around myself. Also, the cost of marketing it myself could be huge! Yes, some estate agents can be a nightmare! However, on the whole I think they are OK. You just have to chose carefully.

http://wanttomakemoney.wordpress.com/

Posted by Ian at October 26, 2009 7:12 PM


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