Rat and Mouse
Fri
09
Feb
Crazy marketing toss-watch - Gucci, Prada, Chanel... Redrow Homes

20070209Redrow-1Apparently, suburban identikit executive home builders Redrow have employed the services of interior designers Connections In Design and charged them with a very special mission: monitor the action at London Fashion Week and come back with some ideas about how to incorporate a little sophisticated glamour into Redrow's developments [illustrated]. Hey, no problem:

Dawn Kitchener, managing director for Connections in Design, comments: "There are four directional themes for spring 2007 - which can appeal to people who have just bought a new home who need inspiration for their blank canvas; or to those who are thinking of selling up and need to refresh their home to appeal to particular home buyers. All four will create truly stunning interiors."

Four! Great! That doesn't sound too stupid. What are they?

Well. There's Beyond Mirage ("Soft organic shapes and a variety of fabrics such as washed out linen, floaty sheers like silk/satin, and iridescent polished fabrics that shimmer to create an optical illusion"). Okay, in my Redrow home I'll go for the optical illusion of space and intelligent design.

There's Elegant Exotic ("Why not consider crystal chandeliers with black droplet features and tinted bulbs?") Hell, yeah. In fact, why not make them standard in all Redrow Homes?

There's The Interactive Wall ("Shelving is used decoratively rather than for functionality.") What's that? The small print?

And finally, there's The Call Of The Wild ("Think entwined wines, gnarled wood as seen in the jungle, punctuated with bright tropical flowers. Furniture such as sofas make a style statement with their shape, while wallpapers and fabrics incorporate a reworking of large tropical leaves.") Yes, that classic jungle sofa shape statement.

What does any of this mean? Anybody?

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Comments

It means some marketing bod got carried away watching Ugly Betty.

Posted by Steph at February 12, 2007 9:31 AM

Comments

Perhaps the Rat and Mouse should start a campaign to ban size zero homes?

Posted by morlandovic at February 12, 2007 3:06 PM

Comments

Is the "interactive wall" a euphamism for books by the yard?

Posted by steel driving man at February 12, 2007 3:10 PM

Comments

I saw an advertisement for "Elegant Exotic" in a phone box in Mayfair this morning. Perhaps Redrow Homes are considering installing with a bored housewife in all their new builds?

Posted by househunter at February 12, 2007 3:16 PM


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