... and seen that it's good:

"Over the last twelve months we have been closely monitoring the property portal market and coupled with this, we have conducted our own market research. 60 per cent of our buyers and 50 per cent of our tenants will look at a property portal before any other activity when looking for a new home and overall, 83 per cent of our buyers use a portal as part of their search. We have taken a very measured approach to online marketing and through our analysis it is an undeniably powerful tool in today's market place."

No shit. And it's for this reason that all KFH's London listings are now available on both Rightmove and Primelocation. We're just surprised it's taken so long.