We're informed that John D Wood, estate agents, had 545 visitors to their website on Christmas Day, doubling their 2005 traffic. Obviously, that's good. Just not quite as good as the 1,756 Christmas Day visits to the Rat and Mouse. Which is why some Rat and Mouse readers should seriously consider advertising on the site. Currently, I'm putting together a small (four, maybe less) syndicate of non-competing sponsors who can benefit from a presence on the front page. Since the blog is read by both property vendors and movers and media shakers, there will be a modest monthly fee for the privilege, which will be re-invested in the website, so I can put in place some of the new and interesting changes and features I have planned for 2007. If you're interested, email me here.

Meanwhile, to read why advertising on niche websites is more effective, go here.