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Rightmove and Propertyfinder - under attack
"We wanted to prove unequivocally to all UK estate agents that they do not need to keep paying other portals over 300 pounds Sterling a month per Sales & Lettings Branch," [Aaron] Turner says. "Our service is free to all UK estate agents for the first six months, and then it's just 49 pounds a month per branch thereafter. It has taken us over two years and over 1m pounds to design and build Look4aProperty.com. We know that technically Look4aProperty.com is more than a match for any of our major competitors, and the feedback we have had from both estate agents and Web site users looking for property and has been overwhelming."
I know... the usual routine is: they come, they're crushed, they hang around until the owners can't be bothered to renew the domain name, they go. But Turner means business. He says he has £40 million to spend just on TV advertising over the next four years, and there's talk of a fleet of Minis. Because they're a proven way of building popularity. Whatever, Turner's hardly modest. The website appears to have trademarked the phrase "the UK's Number One Property Search Website". Read the press release here. Visit the site here.
The Rat and Mouse - The UK's Number One Property Blog [TM] Comments
Acutally TM has no legal meaning; according to the Innocent(TM) smoothie cartons, it stands for Tasty Mixture (yum). (R) however is Proper Legal Stuff, though I can't see the point of registering a domain name as a trademark if you already own the domain.
Posted by Your Local Entrepreneur at
July 26, 2006 4:15 PM
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Fair play to LOOK4APROPERTY.COM for taking on the big boys at Rightmove. I am an estate agent and we use LOOK4APROPERTY.COM to which we receive a good response. I know they have just over 100,000 properties on noe with over 2,000 UK estate agents like me listing.
I understand they have some "biggies and clangers" to drop into the market soon which they say will upset Rightmove to the point, that there is a real chance Rightmove, in th elonger term could go out of business!!! Sounds ambitious, but with £40m to use at the starting gun and promises of some major changes to the way portals work - this is one to watch I can say!!!
Posted by DARREN JONES at
August 11, 2006 11:49 AM
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We can all talk the talk, but can we walk the walk......only time will tell.
Posted by Chris at
August 20, 2006 11:22 AM
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