Yesterday, it was Look4aProperty, today it's PickAProperty, claiming in a press release that estate agent signups for this soft launched portal have already far exceeded expectations. Expectations must have been pretty low, then, because when I searched for properties in a 2 miles radius of W6, the closest result I got was in Twickenham. The website intends to forge relationships with new estate agents with a free introductory offer. To be fair - the page looks nice (they're putting a lot of emphasis on the definition of their illustrations), and the site offers a few enhanced features (the ability to save notes and bookmark favourite properties for instance), but this is a sector that's looking more overcrowded by the minute, and - despite the fact they seem to advertise everywhere - estate agencies don't hand out cash casually.

Rightmove and Propertyfinder - under attack [July 26]