Rat and Mouse
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Wed
24
May
Over 50s - not as old as some might think

24May2006oldpeople.jpg

Is it me or is the Independent courting controversy this morning with its online property for the silver surfer feature? The idea is... it's Silver Surfer Week, over-50s represent 24% of the UK's online community (equalling the number of under-20-year-olds), and 80% of potential home-buyers use the internet to start home browsing. So, bring all this together and what have you got? A guide to old peoples' homes online. Call me naively optimistic, but I like to think that some of these over-50s even look at the Rat and Mouse. And they're not particularly looking for information about retirement homes.


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