... to rip off the Big Brother decor and sell it on to the public. Apparently he's had a sneak preview, likes what he sees (outdoor furniture inside, indoor furniture outside) and says:

Basically we'll be ripping you off left, right and centre.

And yet Patrick Watson, who designed the Big Brother set, describes his MO thus:

We are trying to make as much space as possible so you get that claustrophobia where there is really nowhere to get away.

Soon, all of England will be within my floppy-cuffed grasp, cackles Laurence.

Rat and Mouse trendspotter - iBuilders [April 5]
If Justin ruled the world... [May 3, 2005]
Laurence Llewelyn-Bowen - no "e" in arsonist [December 10, 2004]