We recently reported on the very fancy videos appearing over at boutique estate agency Cityscope's website. And, since then, we've been alerted to a growing number of companies offering prop videos to help you sell your home. The most interesting is the brand new PropertyClip. Why? Because it's operated by a cameraman/director, who's shot programmes for BBC1, BBC2 and Discovery's Superhomes series. He tells me:

It was working on this last series that gave me the idea for Propertyclip. I was astonished that most of these hugely expensive houses relied on very underwhelming entries in estate agents' websites, which only had a few tiny photos and a couple of floor plans to catch the eye. When you actually visit the houses, they are often stunning but the website, and to a lesser extent the print brochures, do them no justice at all. Whereas when filmed with TV quality cameras and edited into a film with proper story, script and music etc (in effect a mini-documentary) the houses really came alive.

Prices start at £1,000 - but the quality looks good, you get the finished film in a format that's streamable, or you can download onto a Sony PSP or video iPod, and you get a professionally cheesy voiceover. For an example - and some hardcore property porn - press this. The flat's on the top of the old MI5 building on Westminster Bridge Road. It was a Crest Nicholson development that Thorp Design gutted and refitted for a seven figure sum.

Rat and Mouse trendspotter - iBuilders [April 5]