Rat and Mouse
Mon
06
Feb
Property search developments

Feb6PrimeMove.jpg

Apart from a couple of crazy blogs, the Rat and Mouse hasn't recommended another property website in a little while. But that changes this morning, with a a search portal that's already altered my property porn search habit more drastically than anything since the 3D walkthrough. PrimeMove.com is the brainchild of an ex-Savills estate agents whose CV includes The London Office, and its premise is (like all the best ones) so simple it's radical... why search half a dozen property portals when you can find everything via a single site? In practice, PrimeMove.com looks to the example of Google, and operates via a fast and streamlined UI that just works. Type in a region and price guide and size guide and you're rewarded with a map peppered with properties for sale or rent represented by very satisfying Monopoly-style icons. You can swap to aerial photograph view and - because the technology's based on Google Maps - you can zoom in and out, and drag the map in any direction in real time (rather than wait while the page reloads). Click a property, and you're given some details; click again and you're redirected to particulars at one of a number of specific portals (including Rightmove, Propertyfinder and Smart New Homes) who have given PrimeMove.com the keys to their directories. So far, there are already more than a million properties listed. As more agents and directories sign up, we see a time when PrimeMove might really become the Google of property searches... a single, first port of call for UK (and, eventually, international) property searches...


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