"You see it quite often in my part of central London," says Mark Sommerville of Chard, an estate agency in Notting Hill and Kensington. "Someone just puts down a wooden floor and installs a plasma TV when they sell a flat, and they add £50,000 to the price. It works sometimes, but not always."

Over at the Telegraph, Graham Norwood asks whether the answer to a stagnant market is to throw in a few gizmos. What isn't clear, is whether the gizmos of which he writes are a private equivalent of the free cars or season tickets developers have been bundling with London apartments. Or whether they just make the property look cooler - suggest a lifestyle - and then vanish with the vendor when he/she moves on. The piece ends with an entertaining but highly unscientific list of property tune-ups and what they might add to an asking price. More important - in a slow market - is whether they might just distinguish the property from the one down the road, and help it shift.