While Lucas doesn't flaunt his newfound wealth - he lives quietly in North London with his long-term boyfriend - Walliams is a regular on the party scene, guzzling champagne and revelling in his extravagant lifestyle. He snapped up Oasis star Noel Gallagher's old pad, Supernova Heights - a £3million mansion in fashionable Primrose Hill, North-West London - and is often spotted cruising around in his vintage Mercedes.

That's the Mirror, indulging in some old-fashioned Little British journalism there. The piece breaks down their merchandising campaign (in shops near you very soon), to show how they'll soon by loaded to the tune of £11 million each.