"He just wants to be seen as an ordinary guy with the same problems as families up and down the country."

That's a colleague talking about Tory PR master David Cameron. It's going to be a challenge, though, as the Sunday Mirror reports on his successful off-loading of a five-bedroom Ladbroke Grove townhouse for £1.1 million, more than twice the sum he paid for it ten years ago. The sale doesn't leave him homeless. He still has his £650,000 Oxfordshire constituency home, and up to £21,634 a year in public money towards his mortgage. Just like other families up and down the country. It's going to take more than removing his tie on television to normalise Cameron in his battle with David "Buster" Davis. The Rat and Mouse suggests he goes all in - gets himself a hot hatch and some proper arm candy, or learns to rock out.